Investigating art and you will culture, traveling and having understand the brand new richness of different societies in south west and you will East, determined the newest 34-year-dated designer and you may designer to alter the lady creativity and you may training toward Imaginarium business that provides progressive attire, jewellery, accessories and you may playthings.

Given that she failed to come across a financial which could accept her financing centered on the woman small company, she was forced to borrow money of an effective microcredit organisation having an extremely high return rates

Contributed from the an effective perception to show their creative appeal Trinidad hot girls into the work in order to focus the girl energy towards the doing a brandname, during the she started a small business. Before five years, she faced of many risks, highs and lows, and found help and this assisted the woman business endure and you may expand her ideas.

Once the a person of your own BizUp project, that is becoming followed by Basis 787 and you may Un Lady and funded from the bodies of one’s United Kindgom, she already runs on the promotion of the lady brand name and on increasing so you’re able to decorate techniques regarding a structure on her behalf clothing factors where she brings together old-fashioned cultural elements of the bedroom out of Zmijanje from Manjaca having a new and modern research.

„Advantages needs to be made available to lifestyle. I’m interested in community plus in general in the whatever has to do with history and you will old-fashioned ornamentals,” Aleksandra says.

Zmijanje are a place in north-west Bosnia, anywhere between metropolises off Banja Luka, Mrkonjic Graduate, Sanski Extremely and you can Kljuc, and that existed as a management-territorial device until the prevent of your 13th 100 years and and this afterwards changed its limitations and significance. Culture and traditions away from Zmijanje was indeed left for years plus they is today present to your Orthodox Religious population of this type. The fresh new recognisable Zmijanje embroidery is found on the latest UNESCO Selection of Intangible Cultural Customs out of Humanity since the 2014.

Since a graduate architect, Aleksandra struggled to obtain a decade in a design bureau during the Banja Luka, since the a furnishings constructor and you can lighting developer. In 2011, she try being employed as a coaching assistant into the architecture training in the Thailand, plus the someone and community in the at a distance country demonstrated the lady the newest richness it bring together with specifics of which social lifestyle it had a need to go back to throughout the traditions regarding their families. When she got back the place to find Banja Luka, she come looking an approach to perform the same as their Thai work colleagues – promote her very own specific people a modern-day face. Regarding the girl private attract and also as an interest, she become focusing on the new digitalisation of one’s Zmijanje embroidery.

After whenever she become Imaginarium, owing to a training program to the Japanese invention agencies, she caused organization advisors and musicians whom helped the girl interest work.

„I become extremely generally with my really works. The things i are starting up until then, We already been creating at the same time: ceramics, furniture, dresses, toys, all kinds of things. ‘. It had been then when We started with all of these clothing activities with today’s expression.”

Seeing value and you will possibility of the lady build which have traditional trinkets are shown around the globe, Aleksandra been working on so it right now recognisable brand when you look at the Bosnia and you can Herzegovina.

She produced a wooden stamp that produces new Zmiping they into the fabric, Aleksandra brings a unique appearance of the woman clothing, which includes dresses off varying thickness, female kimonos and tops.

Immediately after which, while i try just starting to do the digitalisation of your Zmijanje embroidery, it believed to myself: ‘Better, why don’t you do this?

Two years in the past, on account of lack of cash, Aleksandra confronted a choice of either closure down the team otherwise in search of an easy way to financing they. She got it.