I Introduction
The purpose of the current report will be to talk about the personal relationship ranging from around three impression widely used in the cognitive sciences now – stereotypes , prototypes , and you may idealized intellectual activities (ICMs) and also to generate a connection between them together with thought of archetype . Because of the getting such notions regarding the build out of news discourse, brand new papers brings a free account of your own altering expression of females regarding Bulgarian drive. The cornerstone to have such a free account ‘s the diachronic research away from several blogs extracted from the Bulgarian push, which around cover another half of this new 20th 100 years. Because of this investigation an invaluable achievement is offered – new icon of females on the Bulgarian press changed considerably in the stereotypical homemaker design with the idealized symbolization in our intellectual impression of women today.
II Specific theoretic prerequisites
New image of women throughout the push is actually closely regarding a couple of mental processes basic analyzed by Aristotle – that categorization and you may class . In reality categorization can be described as a mental procedure of category and groups, which come from that processes features their unique structure, the essential model of that is very first suggested because of the Rosch (1981). Read more