Build an app structure and design
When we have listed the main benefits, we can proceed directly to the development process and start with making a dating app structure. Let’s see how to do it!
Choose a catching name
But besides uniqueness, your app name must include a certain amount of catchiness to draw users’ attention and stay in mind. ‘Catching’ word is the most appropriate word in this case. People need to remember the name of your service, it should be short and associative so users will be able to hear it once and remember forever. Word of mouth will also work here since users will share the name of your app with their friends.
Determine your target audience
What is the age range of users you create an app for? Of course, you can create a general dating app that can meet the requirements of both youth and an older generation. Ok, then, what will be a distinctive feature of your app? It will be similar to other counterparts and you will gain nothing. So, it would be a better option to create an app for a specific audience, a specific region and so on. It will help your app stand out from the crowd and achieve a success.
Make an amazing UI/UX design
The interface of the app should be catchy as well so users will feel positive when they start using it. Keep up with a simple principle – build simple and intuitive design. Users want to deal with a clear UX that is not extremely unique and that isn’t confusing. As for UI, bright colors and clear buttons will surely be adopted well by users. Don’t complicate – and you will succeed!
Deal with a marketing plan
This is another preparation stage in dating app development. Apart from good design and the right target audience, you shouldn’t ignore brand promotion and increase your customer base when you create your own dating app. That is why you should create a marketing plan and think over each step to increase customers’ loyalty and engage more users in your app. Marketing plan plays a very important role in the brand promotion and it should be competent, so mind it.
Create brand awareness through the media. This tip can be your first step in a paign. To start with, you can search for platforms that know how to make a buzz around new apps and ask them to make a press release for your dating app.
Use paid promotion. Investing money into promotion can boost your audience and make your app visible. For example, Tinder uses paid advertisements to market new features or special offers.
Do not neglect App Store and Google Play Market optimization. Shortly speaking, this is basically the same as SEO optimization but within popular online app stores. You’re also working with keywords, app titles, descriptions, and other information that impacts your search results.
Make viral content for social media. Viral content always grabs attention if done wisely. For example, you can make short stories on social media with different hints and interesting facts about your user base. For example, OkCupid creates stories with interesting data, revealing various fan facts and common user profile features.
Tech stack for dating app
To make a dating app, you should get acquainted with the main tools that can be used for the development of a dating app by Cleveroad specialists. But our developers can use different tools. Everything depends on your specific requirements.
You are more likely to live happily ever after with someone in your city than on another continent. No wonder, dating apps tend to employ GPS components in their matching algorithms. Having suggested a list of users nearby and brief information about them, the app lets you decide who you like and wish to start communication. If the algorithm is flawless and you want to match with other people within your area, the chances that you’ll see people from other countries are close to zero.
Variety. Due to online dating, it is possible to meet somebody you didn’t even expect to meet in real life. People of various professions, from different regions, register in the dating app and all of them have a wide choice of potential soulmates in this service. So it is possible for the user to find who they have been waiting for.